A hero image is the first visual a future potential guest (FPGs) will see of your rental unit. As FPGs scroll through thousands of rental units, you have less than 1 second to grab their attention and get them to click on your listing. A poor hero image will leave your listing behind and garner less attention and less rental income. A hero image should incorporate the best features of your rental unit in a snapshot. The image must be visually appealing, but most importantly, this image should be one that engages, persuades, and moves guests to book with you. It is also important to test out different hero images. We monitor statistics on average page views to make sure our listings are getting enough views. For one of our units, we loaded a new hero image and the results were astounding. Average views were hovering around 75 per day (which is already pretty good), but we knew we had a better hero image. When we uploaded the new image, we spiked to nearly 300 views per day. As you can imagine, this had a direct correlation on new bookings for this unit. So make sure you take your time to capture the best hero image and test it until you get the desired results.
